JPR Group - rebrand case study


The existing company identity wasn’t fit for purpose. The business had simply outgrown it and none of its divisions had a clear service offer.


Be a team. Together with the senior team, we repositioned all three divisions under the name JPR Group and created a vibrant brand family.


The rebrand covered everything from a new website, clothing and corporate brochure to vehicle livery and signage. JPR then signed up to us as their brand buddy.

JPR Group rebrand - business cards
JPR Group rebrand - company brochure
JPR Group rebrand - website design
JPR Group rebrand - main sign on building
JPR Group rebrand - van graphics
JPR Group rebrand - reception sign on building

“We were looking for a branding agency that could work with our senior team and understand our need for a rebrand.
From the initial brand review through to the Brand Doctor workshop, Hope Creative worked with us to deliver a vibrant brand family that has received great feedback from staff and clients.

Hope Creative made all our management team feel involved, listened to their ideas, and guided us through to the finalised brand, they then led us through the process of putting the brand into place and unveiling it.”

Konrad Rubery
Service Fire and Security Manager
JPR Group