A brand combining the old with the new

Our Client

The Garage has been part of the Eccleshall local community for decades, and has recently expanded under a different, but familiar, name.

Its new owners have added classic car expertise through their partner brand Roadspeed Classics. And they continue to keep their customers happy with a 95% referral rate.


But, there was a problem. The new owners couldn’t shake off the old identity so they asked us for help.

They wanted to end the confusion and start winning new business from outside the area. After all, they now offered classic car expertise.


If you create a new visual identity, it can often alienate your customers so, for us as brand consultants, it was important to reinforce the local heritage.

Therefore our aim was to create a new identity that was different, but familiar, reflecting a new chapter in the garage’s evolution.


So, we suggested a change of name from, simply, ‘The Garage’ to ‘The Garage Eccleshall’. Our idea was evolution not revolution!

Now the company has a fresh new logo, signage and business stationery.

Basically, we helped to create a new life for an old business with a long and successful history.

“I have worked with Hope Creative for a number of years now, they used a great process to uncover the essence of our latest brand and after really challenging us with a number of options, represented this really well in our final designs.  Their service is comprehensive and they really drive to get to the end result.  A pleasure to work with, I would thoroughly recommend Hope Creative.”

Chris Watson
The Garage Eccleshall

March 2021