How we reset our client’s brand using a cutting-edge icon

Our Client

A strong brand exudes everything the company has to offer and always has a stand-out icon with pulling power.

This is why sometimes we have to reset brands with a new image and this is what we did for our client.

MSP Easy Tools are a ground-breaking, innovative company who have developed a suite of software tools. These tools help make businesses run   efficiently and support their office needs.

But you wouldn’t think this if you looked at their original brand identity.


The old ID was a complete misfit alongside the key messages MSP Easy Tools were trying to convey.

It certainly didn’t reflect the industry and cutting edge software that our client has developed.

MSPs (Managed Service Providers) purchase their software and then white label it to sell on to their customers.

It’s therefore critical that these buyers feel confident that MSP Easy Tools can deliver a first class, problem-free service.


We knew our focus had to be on creating a strong icon. It needed to grab attention and appeal to our client’s target audience.

So we chose to use a graphic ‘eye’. This symbol represents the insights MSP Easy Tools offer to a business and the clever solutions they create.

The ‘eye’ graphic clearly dominates the new logo for a reason. It projects the right message and draws you into the brand.

It sits proudly within the design and fits naturally across multiple media which is all part of the brand development process.

Our graphic design team also produced powerful key messaging, graphic icons and engaging audience photography. This really brings the brand to life.


Since then new branding has been rolled out across various marketing channels. This includes a fresh new website with video/animation content and a social media campaign.

The identity now represents a forward thinking, ‘finger on the button’ company.

The new ID also reflects our client’s core value which is to provide insightful business solutions for customers.

“Having approached Andrew at Hope Creative for a new branding image, we are delighted with the results.

Hope Creative offered a thorough and comprehensive process to expertly transform our outdated and very basic branding.

Firstly, finding out what our company’s intrinsic values and beliefs were, they produced an image and brand that would portray this and move us towards our desired end goals.

Everything has now been updated to reflect our new branding from the ground up, so to speak. It has been a breath of fresh air – making us feel more uplifted, passionate and driven towards our company’s goals.

Strange how something as ‘simple’ as a branding refresh, which Hope Creative certainly made us feel was simple, can bring about so much positivity.

We are now regularly being praised for our new brand and its connotations and sales have even increased.

We would highly recommend the team at Hope Creative if you are serious about wanting to get your brand refreshed/created to take you to the next level. This isn’t a side-line, it’s their specialism – they know what they’re talking about and their passion resonates in everything they do”.

Thank you, guys!

Jean Eardley
Head of Strategic Sales and Marketing
MSP Easy Tools

June 2021