We opted for the forward arrow device. This was chosen because we all felt it perfectly reflected the way Ask thinks and behaves. Underlined by the strapline ‘Press Achieve’, the new logo reflects the core values that the business was built upon. It’s all about moving people forward. After that, new messaging, Tone of Voice, imagery, graphic assets were developed creating a powerful brand that stands out in the marketplace. This new brand identity moves away from the more obvious branding of many training organisations that are out there. Ask Training is now quite obviously a business that is dedicated to achieving great results for its students. It’s evident in the business and it’s evident in the brand. Both are now aligned and moving Ask Training in the right direction at last.