One of the biggest business challenges this year is keeping people on board because the pandemic has left so much collateral damage in its wake. We now know that the world of work has changed completely. HR and internal comms managers are now facing growing issues around staff morale, absence, and loyalty. People are insisting […]
This author has yet to write their bio.
Meanwhile lets just say that we are proud Andrew contributed a whooping 24 entries.
We’ve been blogging recently about the importance of ethics, social responsibility, and sustainability if you want your business to succeed. And, as brand creators, we must practice what we preach. So, with that in mind, we put our own brand through a rigorous health check. We do this with our clients as part of […]
We talked about ethical brands in our last blog and why more people are buying into them these days. Now we’re going to look at sustainability and how it’s driving customer behaviour, particularly since the start of the pandemic. Essentially, a greater sense of social responsibility and environmental awareness means people want to invest in […]
People are buying from ethical brands more and more – we’re becoming values-based consumers. So we want to know if your brand passes the ethics test. Every brand we help to develop is always built on whatever drives that business – its purpose and the genuine customer promises it stands by. We call this brand […]
It’s really important right now to understand the power of your brand and the difference it can make to your business. This is because the world has changed since the global pandemic – we’re questioning the fundamental way we live and work. And this includes redefining the things we value most, the people we trust […]
We believe that your brand is your greatest business asset – no matter what you sell, how big you are or where in the world you work. Yes, this is a bold statement for us to make so let’s talk you through our reasoning. We’ve already posted about brand value, explaining why this intangible asset […]
Every business has a brand and every brand has a value. Do you know how much your brand is worth as a business asset? Probably not if you’re reading this post! So, we’ve put together six simple steps to help you work it out. But, first of all, let’s remind you why brand is so […]
Do you understand how much your brand actually adds to the value of your business? If you’re looking to merge, sell or attract investors, it’s really important to know this. It’s also helpful because you can make the right case for spending money on your brand because you know it adds to the bottom line. […]