If your business has a great brand identity your customers will understand exactly who you are and what you can do for them. This is because your brand contains everything your company needs to promote the right image – not just your logo.
Basically, your identity is built upon your values and whatever makes your business different from your competitors. And it’s our job to make you happy by creating a powerful brand that says, and sells, everything.
Firstly, your brand should evolve in a planned and considered way. This means understanding what your customers want and having a brand that connects with them personally.
The second step involves looking at your competitive environment and flexing your brand to meet market changes. So, we’ll make sure that your brand stays relevant during the tough times such as the global pandemic.
During this process we’ll collaborate with you to develop your identity in a strategic way. This involves embedding your brand into your day-to-day business.
As part of this service, we’ll also create a ‘how-to guide’ for everything to do with your brand. A simple set of guidelines will make sure that your brand is applied to marketing materials in the right way. And it won’t get corrupted. From your company colours, straplines, and fonts, to logo variations and imagery, these guidelines will tell the story of your brand.
Finally, you’ll work with our graphic designer who will create all the marketing collateral you need. This puts a range of sales tools right at your fingertips. For example, from stationery, pop-up stands and leaflets – to everything digital for your website – we’ll sort it.
Effective graphic design makes a tangible connection between you and your customer. It means that your brand really stands out. So, we’ll create anything you need and more. Essentially, we’ll bring your ideas to life.