Max Frank
Max Frank is a successful global company that supplies innovative products and technologies to the construction industry. The building sector is demanding, and meeting deadlines is critical. However, Max Frank can respond quickly and flexibly thanks to its 17 subsidiaries worldwide. From Stoke to Sydney, this innovative business has helped shape our world for more than 50 years.
Challenge
Max Frank is a successful global company that supplies innovative products and technologies to the construction industry. The building sector is demanding, and meeting deadlines is critical. However, Max Frank can respond quickly and flexibly thanks to its 17 subsidiaries worldwide. From Stoke to Sydney, this innovative business has helped shape our world for more than 50 years.
Solution
Firstly, we got to know the business, which meant learning all about its products and international clients. Next, we learned to understand the brand – what it stands for and the ethos it is built upon. Max Frank calls it 'Building Common Ground'. Gradually, we built that common purpose and became a valued member of their marketing team. Together, we achieved a consistent approach across all the marketing channels. Job done – thanks to our mutual aims and shared values.
Results
In addition to delivering global brand consistency, we now work more strategically to provide powerful and engaging campaigns. You can see some of our work on their website. Ultimately, we're proud to play our part in building healthy business growth.
“As a manufacturer and supplier of construction products, it was challenging to find a design agency who understood our products and target market. Hope Creative express genuine interest and determination to understand each product, to market our range and services effectively.
Andrew and the team approach projects with enthusiasm and great attention to detail.
They deliver on-time, within the agreed budget and their ideas often provide more food for thought.”
Kate Pacey
Marketing Officer
Max Frank
