Online commerce and communication

Is your brand future-proof?

Let’s face it the world has changed. The ‘new norm’ means that we all have to do business differently now. Online commerce and communication are critical which means that your online presence as a business has to be strong and authoritative. 

Trusted relationships, social connection and authenticity are more important than ever because of the global pandemic. And all three of these things are rooted in your brand.

So how do we make sure that your brand is fit for this new normal? How do we protect and promote it?

Here are six things to consider:

  • Reality check – is your business still relevant? Is it trusted?
  • Survive and thrive – take a look at every aspect of your business from the risks you face to the opportunities you can see in your sector
  • Make the change – think digital marketing and social engagement
  • Stay connected – invest in building reliable relationships with partners and suppliers
  • Care for your customers – go the extra mile whenever you can and ask for genuine feedback
  • Be a force for good – live and breathe your values and keep it real

Remember, brands change and evolve. This ‘new norm’ could just be the best business opportunity you’ve ever had. It’s time for hope but it’s also time for action.

Why day one starts with your brand

Why day one starts with your brand

The moment you decide to start up a business, you need to think brand. It’s the key to every successful company – no matter how big or small. It makes you stand out from your competitors; it adds value to your offer and it connects you with your customers. It’s a cornerstone of your business. 

If you don’t invest a little time and money to get your brand right at the start, it will cost you a lot of money further down the line – even your livelihood and your reputation could be at stake! 

If you understand your brand, your image will be clear and consistent – and it will have a personality. Your customers will have a bond with you, they will know what to expect from you and they will trust you. They will stay loyal and recommend you. People will want to work for you and with you. 

So as a start-up business, that’s why it’s important to think about your brand from day one – it should be part of your initial business plan – and it should stay on your business agenda. 

Think of your company as a person. What’s its DNA? What does it look like, what does it sound like? And, what does it feel like? Now think about your favourite brand and ask the same questions. You know exactly what you’re buying into, don’t you? 

And when you’ve established your business, your brand should always be under review because your business changes. You launch new services and products – you start to compete in different markets. Rivals try to poach your customers and often copy you which is flattering but also threatening. 

Great brands evolve because we live in an ever-changing world and customers are savvier these days. They trust recommendations by friends and family. They’re not afraid to complain or compliment. The power of social media can make or break your business so you have to protect your brand by keeping it strong and relevant.