For us it’s all about you

Five ways to improve your online brand presence

If there’s one thing every business should have learned through lockdown, it’s the importance of having an online brand presence. That’s because doing business digitally is here to stay. But if you’re not convinced, there are some pretty compelling statistics emerging. Yes, no matter which survey you read, it appears that over 80% of people […]

How to build your brand in the middle of a global pandemic

Science says it takes an average of 66 days to form a habit. This suggests that you should be used to the ‘new normal’ by now. You should be developing your brand during this global pandemic in different ways. But have you really adapted your behaviour since the ‘new normal’ reshaped the UK economy? Or […]

Why it’s make or break for your brand

As business owners, we might feel like we’re in the ‘Last Chance Saloon’ right now but not if we start thinking differently. We can get through this if we change our mindset. But, before we get into the ‘how’, we need to look at the ‘why’. Let’s go back to last year when Covid-19 took […]

Core values, trust, branding

Do customers value your brand?

Trust has always been important to customers and we’re now told that 70% of people are buying from a business because of its values. 86% of consumers will only support authentic brands. The global pandemic has helped to drive this shift which is why we should all be focussing on social connections, meaningful relationships and […]

Branding, trusted relationships, social connection, authenticity

Is your brand future-proof?

Let’s face it the world has changed. The ‘new norm’ means that we all have to do business differently now. Online commerce and communication are critical which means that your online presence as a business has to be strong and authoritative.  Trusted relationships, social connection and authenticity are more important than ever because of the […]

Startup business, branding

Why day one starts with your brand

The moment you decide to start up a business, you need to think brand. It’s the key to every successful company – no matter how big or small. It makes you stand out from your competitors; it adds value to your offer and it connects you with your customers. It’s a cornerstone of your business.  […]