Logo and identity creation
REBRANDING FOR ALL THE RIGHT REASONS
JPR is a well-established, well-respected business thriving on repeat business year after year. So why the need for a rebrand? The existing company identity was no longer fit for purpose. The business had simply outgrown it.
The three divisions at the heart of this growth needed vibrant new identities to strengthen JPR’s service offer. Hope Creative was appointed and we held a workshop with the senior team to agree the way forward. We repositioned the three divisions under the new name of JPR Group and created a family of brands using imagery showing strength and stability.
Colour was critical here so that each division was instantly recognisable but obviously part of the same group. The rebrand covered everything from a new website and corporate brochure to vehicle livery and signage.
But this wasn’t the end of the road – JPR understood the need to have a brand buddy as an ongoing business partner helping them to develop and protect their brand. They also knew when and why they needed the rebrand.
What about your business. Do you need to rebrand?