Startup business, branding

Why day one starts with your brand

The moment you decide to start up a business, you need to think brand. It’s the key to every successful company – no matter how big or small. It makes you stand out from your competitors; it adds value to your offer and it connects you with your customers. It’s a cornerstone of your business. 

If you don’t invest a little time and money to get your brand right at the start, it will cost you a lot of money further down the line – even your livelihood and your reputation could be at stake! 

If you understand your brand, your image will be clear and consistent – and it will have a personality. Your customers will have a bond with you, they will know what to expect from you and they will trust you. They will stay loyal and recommend you. People will want to work for you and with you. 

So as a start-up business, that’s why it’s important to think about your brand from day one – it should be part of your initial business plan – and it should stay on your business agenda. 

Think of your company as a person. What’s its DNA? What does it look like, what does it sound like? And, what does it feel like? Now think about your favourite brand and ask the same questions. You know exactly what you’re buying into, don’t you? 

And when you’ve established your business, your brand should always be under review because your business changes. You launch new services and products – you start to compete in different markets. Rivals try to poach your customers and often copy you which is flattering but also threatening. 

Great brands evolve because we live in an ever-changing world and customers are savvier these days. They trust recommendations by friends and family. They’re not afraid to complain or compliment. The power of social media can make or break your business so you have to protect your brand by keeping it strong and relevant.

46 replies
  1. Kian
    Kian says:

    Have you ever thought about creating an ebook or guest authoring on other websites?

    I have a blog based upon on the same subjects you discuss and would love to have you share some stories/information. I know my readers would enjoy your work.
    If you’re even remotely interested, feel free to send me an email.

    Also visit my page اسکیت بچگانه – Kian

  2. instagram takipçi satın al
    instagram takipçi satın al says:

    I’ve been exploring for a little bit for any
    high quality articles or weblog posts on this sort of area .
    Exploring in Yahoo I at last stumbled upon this web site.
    Reading this info So i am glad to exhibit that I’ve an incredibly good uncanny
    feeling I found out exactly what I needed. I so much no doubt will make
    certain to don?t overlook this web site and give it a look on a constant

  3. Edith
    Edith says:

    I really like what you guys are usually up too. This sort of clever work
    and coverage! Keep up the amazing works guys I’ve incorporated you guys to my own blogroll.

    My webpage – buy instagram comments (Edith)

  4. تور کیش از شیراز
    تور کیش از شیراز says:

    First off I would like to say awesome blog! I had a quick question which I’d like to ask if you
    don’t mind. I was curious to find out how you center yourself
    and clear your mind before writing. I have had a hard time clearing my thoughts in getting
    my ideas out there. I truly do take pleasure in writing
    but it just seems like the first 10 to 15 minutes
    are lost just trying to figure out how to begin. Any suggestions or hints?

    Many thanks!

    Also visit my page :: تور کیش از شیراز

  5. judi slot online terbaru
    judi slot online terbaru says:

    You are so awesome! I do not suppose I have read through something like that before.
    So wonderful to find another person with some unique thoughts on this issue.
    Seriously.. thanks for starting this up. This site
    is one thing that’s needed on the internet, someone with some

  6. agen slot terpercaya
    agen slot terpercaya says:

    My partner and I absolutely love your blog and find a lot
    of your post’s to be exactly what I’m looking for.
    Would you offer guest writers to write content for you?
    I wouldn’t mind composing a post or elaborating on a few
    of the subjects you write with regards to here. Again, awesome

  7. Gary Barton
    Gary Barton says:

    hi!,I love your writing very
    so much! percentage we keep in
    touch extra about your post
    on AOL? I need an expert on this space to resolve my
    problem. May be that is you!
    Taking a look forward to see you.

  8. instagram takipci satin al
    instagram takipci satin al says:

    After checking out a handful of the blog posts on your web
    site, I seriously like your technique of writing a
    blog. I book marked it to my bookmark webpage list and will be checking back soon.
    Take a look at my web site as well and tell me how you feel.

  9. gambling malaysia result
    gambling malaysia result says:

    Greetings! I know this is kind of off topic but I was wondering which
    blog platform are you using for this website?
    I’m getting sick and tired of WordPress because I’ve had issues with hackers and I’m
    looking at alternatives for another platform. I would
    be awesome if you could point me in the direction of a good platform.

  10. soccer bet platform singapore
    soccer bet platform singapore says:

    Right here is the right web site for anyone who wants to find out about this topic.
    You know so much its almost hard to argue with you (not that I really would want to…HaHa).
    You certainly put a brand new spin on a subject which has been written about for ages.

    Excellent stuff, just wonderful!

  11. online casino malaysia 918kiss
    online casino malaysia 918kiss says:

    Definitely believe that which you stated. Your favorite reason seemed to be on the web the easiest thing to be aware of.
    I say to you, I certainly get irked while people consider worries that they plainly
    don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects
    , people could take a signal. Will likely be back to get more.

  12. top trusted online casino malaysia
    top trusted online casino malaysia says:

    What i don’t realize is in reality how you are now not really
    a lot more neatly-liked than you might be now. You are very intelligent.
    You know thus significantly with regards to this topic, produced me personally believe it
    from so many varied angles. Its like men and women are
    not involved unless it is one thing to accomplish with
    Lady gaga! Your individual stuffs excellent. All the time deal with it up!

  13. online casino in malaysia
    online casino in malaysia says:

    I’m really impressed with your writing skills as smartly as with the structure on your blog.
    Is this a paid topic or did you customize
    it your self? Anyway stay up the excellent high quality writing,
    it is uncommon to peer a nice blog like this one nowadays..


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.